CANNES – Yesterday’s news that consumer products giant Mondelez is using video ad tech platform TubeMogul marks the company’s commitment to go one hundred percent programmatic in time. “Data is having such a profound effect on brands that television planning will go fully programmatic eventually,” says B. Bonin Bough Vice President of Global Media and Consumer Engagement at Mondelēz International.

He was on the rooftop panel Monday night presented by TubeMogul and SpotXChange.

Note: Beet.TV covered this event as part of a sponsorship with TubeMogul and SpotXchange. More videos to follow.