CANNES, France – While “programmatic” has been a much-referenced  buzzword of the Cannes Festival, in the future it will just be media buying, albeit machine-lead for most media except network TV, predicts  Michael Kassan, CEO of the powerhouse media consultancy MediaLink, in this interview with Beet.TV

We spoke with him during the Festival onboard the AT&T Adworks yacht.

You can find more videos from the Cannes Festival here.

 

Beet.TV Coverage of Cannes Lions 2014 Presented by SimulmediaTagged ,