CANNES – Gaming-centric programmer Machinima now generates nearly one billion video views each month via mobile devices, says Allen DeBevoise, Chairman, CEO and founder of Machinima during an interview with Beet.TV. That’s from a total of about 2.5 billion video views each month. The network counts more than 200 million people worldwide watching its videos.

In late April, Machinima launched its Xbox 360 app and within a few weeks it became one of the most-downloaded apps on the Xbox platform, with about one million installs in the first 20 days, Debevoise tells us in this video interview. Machinima is aiming to distribute its programming across a range of platforms. “We want to be a multiplatform, global programing brand for the fanboy culture.”

The programmer has been expanding beyond endemic ad categories like movies and gaming and into beverages, technology and auto, he adds. For more insight into Machinima, its distribution strategy and its programming approach, please check out this video interview.

Cannes LionsTagged , , ,