CANNES – A comprehensive branded program involving digital video and events created for Intel by Vice won the “Brand of the Year” award at the MIPTV conference earlier this month. For an overview on the program, called the “The Creators Project,” we spoke with Vice’s President Andrew Creighton. In the interview, he speaks about the value of the campaign for Intel and shares his view on how branded content programs can work for marketers.

 

 

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