CANNES – Portal Entertainment, a UK-based digital entertainment company focused on creating immersive content , launched Thrill Me, a discovery service for finding horror, thriller, mystery and suspense content based on users’ facial expressions, this year at MIPTV. Beet.TV spoke with Julian McCrea, CEO and founder of Portal Entertainment in this video interview.

In the UK alone, the average person spends two and a half days a year just choosing what to watch, McCrea says. Thrill Me aims to simplify this decision making process. Thrill Me presents users with two movie trailers and, using the camera on the laptop or mobile device, the content discovery tool measures the level of anxiety in response to the content. After analyzing specific variables of facial expression and the audience’s level of empathy, Thrill Me then presents users with a recommendation.

– Katy Charles

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