As automated buying of digital video advertising becomes more widely adopted, it will eventually disrupt the conventional structure of the television marketplace, says analyst Ashley Swartz, former head of the interactive television practice at Digitas, now principal of the New York-based consultancy Furious Minds.
Swartz referenced a new Forrester report commissioned by TubeMogul on Real-Time Bidding (RTB) which was published today.
Editor's Note: This is the first of a series of commentaries by Swartz on Beet.TV. We are very pleased to have her contributions. Andy Plesser