LONDON – Apple is preparing a "sneak attack," a profound change to television consumption with the introduction of a "dual app" scenario. These new apps, on the iPad or iPhone, will run the entire television experience, says Jeff Whatcott, Chief Marketing Officer of Brightcove, the big, Boston-based video services company.

Whatcott made his comments during our video journalism summit at the Financial Times headquarters in London last month.

For how Brightcove is addressing the emerging opportunities around these dual screen apps, we interviewed Brightcove CEO Jeremy Allaire.

Andy Plesser

Disclosure:  Brightcove co-sponsored the London event.