Autoplay works best on video pages rather than article pages, say Taboola’s CEO, Adam Singolda, at Beet.TV’s recent video news strategy session.

Publishers addressing the challenges of driving traffic and video views, should look to YouTube’s video player to establish a successful platform that will attract marketers says Singolda.

In this video interview, at’s New York offices, he explains the key elements of building a successful video brand, expanding on how syndication, content and search engine optimization contribute to this overall aim.

Singolda spoke with Beet.TV’s Executive Producer, Andy Plesser.

Nitya Rajan