The Financial Times has created its own App based on HTML5 and it is better than the earlier "native" App created for the Apple iOS, says Rob Grimshaw, Managing Director of the in this interview with Beet.TV

With 2 million downloads of the new App, acquisition of new subscribers has been easier outside the Apple App store than within it, he ads.  And, the financial arrangement is better as the publisher is not compelled to provide 30% of revenue to Apple.

Grimshaw explains that the FT has taken advantage of HTML5 to use its caching cababilities to create the App, which has been done in-house.

We spoke with him earlier this week at the paidContent conference in Manhattan where he was a speaker.

Andy Plesser