More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, comScore said in its newly released mobile forecast for 2012.
That could be taking a picture of a product, comparing prices or scanning bar codes for coupons. For details on how brands and retailers are incorporating this behavior into their mobile marketing, check out this week’s New Media Minute.
Editor’s Note: Daisy’s New Media Minute is published and sponsored separately from Beet.TV. We are pleased to publish it regularly.