The Wall Street Journal has just published a poignant video of Walt Mossberg's private visit with Steve Jobs shortly after his liver transplant.
You can find the Journal's obit of Jobs here.
A great loss. Rest in peace.
While we are focused this week on our June 23 Responsible Media event around initiatives from GroupM, other media agencies charting their own course to to a more inclusive, sustainable media landscape. In this week’s episode of the #BeetCast we explore the topic through the initiatives of the Publicis Groupe and the Spark Foundry agency. […]
Ad-supported television faces an existential threat as more consumers avoid commercials by subscribing to streaming video services that offer an ad-free experience. That ongoing shift will challenge marketers to adopt new ways of doing things. “There’s one over-arching thing we all need to recognize, which is that the old model doesn’t work,” Adam Gerber, global […]
As digital ad identifiers like cookies decline in value, advertisers are being forced to look back to what many consider the old-school art of contextual ad placement. But, infused by software, context is a tactic that, whilst it appeals to audience’s emotions, can also be super-charged by programmatic. In this video interview with Beet.TV, Sean […]
WPP’s GroupM seeks to make advertising work better for everyone — marketers, consumers and media — with a media-buying framework it calls “Responsible Investment.” The effort aims to advance brand safety, data ethics, responsible journalism, sustainability and diversity, equity and inclusion. Improving the media ecosystem requires tackling ad fraud and improving measurement methods to help […]
When the industry talks about advanced ad targeting, it is often the big national networks and publishers that get first-look. But spreading the benefits of targeting and measurement in streaming and connected TV is important for local TV operators, too. In this video interview with Beet.TV, John Vilade, head of sales at TV proprietor TEGNA’s […]
So many in the industry have become accustomed to utilizing data-driven software for optimizing outcomes in performance-driven marketing. But, for one man, that overlooks the latent promise of data to improve the initial awareness at the point brands first meet audiences. In this video interview with Beet.TV, Robert Redmond, IBM Design Principal, Head of AI […]
Vevo is assembling an ad-tech supergroup as it partners-up to strike the right note in its journey to a connected TV (CTV) future. The music video service was once weighted heavily toward online and on-demand viewing. But, in this video interview with Beet.TV, Vevo advanced TV VP Rob Christensen says CTV is exploding. CTV booming […]
These days, many of the headlines about TV networks’ advanced advertising technology solutions concern big national players. But, under the hood of the TV industry, local players still have tremendous value. So says a man whose technology is helping local TV providers bring more value, in turn, to their advertisers. Value in local “If we […]
Disney is already looking ahead to 2022 as this year’s upfront sales season wraps up. The media giant got an early start this year with its first presentation in February that included the rollout of a programmatic platform called Disney Real-Time Ad Exchange (DRAX). “We felt it was important to start the conversations early, both […]
This week our guest is Doug Rozen, CEO of Dentsu Media Americas. Doug has been a media innovator for many years. We’ve covered him extensively at OMD then 360i and now as the newly named head of media at Dentsu Americas. Doug articulates the vision of his company as becoming more meaningful to the consumer […]
For the past 15 months, the ANA, has shifted completely to virtual, with all the organization’s hundreds of events, meeting and training going online. This will change this week with the ANA Media Conference in Aventura, Florida, one of the first major industry events to take place in person, albeit with a sizable portion of […]
Standard Media Index, leading data and analytics company, this week introduced software tools to help compare the cost of streaming video and linear TV. Its Pricing Intelligence Suite includes a digital CPM for streaming video along with a traditional and advanced audience effective CPM (eCPM) for linear TV. “The combination of these two products provides […]
In this year’s US upfront ad sales season, ad buyers are pushing content owners to be able to give them automation and to limit the frequency with which viewers are exposed to their ads across different screen types. With that challenge, it may seem like the ongoing limits being placed on digital user identifiers would […]
GroupM has taken a stand on what it calls media responsibility, outlining a framework of five key pillars. This initiative is the basis of a half-day Global Forum on June 23, produced by Beet.TV in collaboration with GroupM and the 4A’s. We spoke with Kirk McDonald, CEO of GroupM NA about the event and his […]
With a footprint as broad as The Walt Disney Company, Lisa Valentino can count on at least one kind of diversity. As EVP, Client & Brand Solutions, for Disney Advertising Sales, Valentino is figuring out how best to monetize the ad-supported channels across Disney’s massive portfolio. In 2021, that means automation, leveraging Disney’s own customer […]
As advertisers shift more of their media dollars to streaming platforms, they’re able to obtain viewership metrics for their campaigns more quickly than they do on linear TV. Those immediate insights are a key advantage of connected TV (CTV). “With CTV, real-time reporting is very important, especially now. Many companies only provide post-campaign reports. You […]
Addressable TV promises to boost the value of commercial time for broadcasters as they offer advertisers improved audience targeting. TV maker Vizio has equipped its smart TVs with advanced technology that gives networks a way to transform their linear ad inventory into an addressable format as part of its Project OAR (Open Addressable Ready). The […]
Providers of premium TV programming have more ways to reach audiences who are spending more time watching video on connected devices like smart TVs and mobile phones. The growth of connected TV (CTV) has added another layer of complexity to the advertising marketplace. “Our focus has always been around premium TV, and how do we […]
CHICAGO — Marketers are moving beyond traditional media yardsticks like age and gender to measure the business outcomes of their advertising campaigns. Increasingly, those metrics need to reflect the time that viewers spending with traditional linear TV and newer digital channels. “There’s so many challenges as we look across the industry that we need to […]
My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk. She joined the buy side in the early days of Dentsu’s Amnet […]
LONDON – Although the common view is that, during the first year of the COVID-19 pandemic, all kinds of TV platform saw increased viewing, Vicky Fox has a different story. On top of a general reduction in linear TV viewing, the chief planning officer at OMD UK says casual TV viewers are drifting away, too. […]