Lloyd Braun, former Chairman of ABC Television, content chief at Yahoo and now co-partner in the Los Angeles-based television studio BraunBerman, shares his views on the economics, strategies and realities of creating original content for the Web in this 20-minute session on Beet.TV.

The interview is conducted by Karen Cahn VP for Branded Partnerships at AOL. She joined AOL six months ago from YouTube where she ran branded entertainment.

This interview was the first part of the September 27 Beet.TV Leadership webcast on branded content streamed and recorded at the AOL Studio in Manhattan.  The event was sponsored by AOL Video.

Andy Plesser