Social media buzz can translate into higher ratings for a TV show, according to a report from NM Incite, a Nielsen/McKinsey company.

The research firm found that for the 18 to 34 age group, a 9% increase in social buzz volume correlates to a 1% increase in TV ratings. This week’s New Media Minute looks at how broadcast and cable networks such as WEtv and Oxygen are turning to social media to boost ratings.

-Daisy Whitney

Editor’s Note:  Daisy’s New Media Minute is published and sponsored separately from Beet.TV.  We are delighted to publish it regularly on our network. AP