With consumers spending time online, many big brands are reaching them online through the development of original Web series and exclusive online program sponsorships.
In this 45-minute video, five top publishers and advertising executives examine the the state of branded and sponsored video on the Web — what works, what doesn't and where this nascent media may be going.
The session is moderated by Karen Cahn, VP for Branded Partnerships, AOL with panelists Lloyd Braun, Producer, Co-Owner BermanBraun; Scott Donaton, President-CEO of Ensemble; Yolanda Lam, SVP Digital, MediaVest; and Stephanie Sarofian, SVP, Managing Director, Digitas.
The session was taped at the AOL Studio in Manhattan on September 27 and was produced as part of AOL's sponsorship of Beet.TV.
"The Guild" Finds Success with Brand Sponsors and Product Placements
The Guild, the original series starring Felicia Day, is sponsored by Microsoft and Sprint and has several product placement deals with other companies, reports Liz Shannon Miller in GigaOm's NewTeeVee.