AMSTERDAM/SAN FRANCISCO — Adobe has expanded its lineup of programmers using its Adobe Pass TV authentication tools to verify whether consumers can watch online content from pay TV operators to include Fox, Scripps, Hulu, AMC Networks and others, Adobe said at the international trade show IBC.

Those new content providers are in addition to early users of Viacom and Turner, said Todd Greenbaum, senior product manager for Adobe Pass, during an exclusive interview with Beet.TV. Adobe Pass is used to help manage TV Everywhere-esque deployments, Adobe explained. It helps content owners and service providers determine whether a viewer is an authenticated subscriber. 

Greenbaum said Adobe Pass is now available to more than 90% of the pay TV market in the U.S. 

Separately, Scripps announced its TV Everwhere initiative.

Daisy Whitney

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