AUSTIN – As the Web becomes increasingly Web-centric, more publishers are embracing the .tv domain as a way to denote video content, says Verisign's Tom Correia, who is product manager for the .tv domain.

Dulles, Virginia-based Verisign manages the global use of the .tv domain in an on-going arrangement with the tiny Polynesian island nation of Tuvalu.

In this interview from this past weekend at SXSW, Correia says that interest in domain extensions is becoming more important as companies and organizations seek to create an identity through extensions outside of the widely use .com.

Grateful for Tom for his shoutout about Beet.TV in this interview.  We've been an evangelist for the .tv domain since our launch five years ago.

Andy Plesser