NEW YORK — Yahoo will significantly increase its original video offering in 2011 with a new business show on Yahoo Finance, scripted entertainment programming and with news video in a number of vertical areas, say Erin McPhearson, VP & Head of Originals and Video Programming, Yahoo! in this video interview with Beet.TV
We spoke with her today immediately after her panel at the Business Insider’s Ignition conference in Manhattan.
She says the business show, unnamed and still in development, will be updated several times daily.
In addition to the new programming, she said that special emphasis will be made around syndicating content beyond the Yahoo properties.
In his report in the Business Insider, Matt Rosoff writes Yahoo is a “Content Company.” It appears that video is going to be a bigger part of it.