As brands and businesses continue to migrate their services to the growing number of Smartphone users, they will want to keep the user experience that is particular to mobile phones, said consumer research firm Opinion Lab.

The company recently released a report on how to migrate your Web site to mobile phones and the firm advises businesses to establish benchmarks for measurement on mobile phones, to determine if an app is the way to go, and to include links on a mobile site back to the full functionality site for those who wish to access the Web version.

OpinionLab also advises brands to look into whether a check-in service such as FourSquare or Facebook Places might meet all their mobile needs. For more details, check out this week's New Media Minute.

More on moving to the mobile Web by Peter-Paul Koch.

-Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish it regularly.  AP