MONACO —  Apps will “reshape paid content” in a “profound way,” says Thomas Kunstner, partner at Booz and the leader of the firm’s European media practice, in this interview with Beet.TV

We spoke with him earlier this month at the Monaco Media Forum where he was a speaker.

The opportunities of publishers embracing Apps is the subject of much discussion today with the upcoming launch of a a daily “newspaper” on the iPad from News Corp.  Here is the report by David Carr in The New York Times.

Andy Plesser