Here is our chat with Raj Amin, CEO of HeathiNation, the producer and distributor of consumer health videos.
He talks about syndication strategies for his company and opportunities for other publishers.
Andy Plesser
The Word on Online Video Syndication by HealthiNation’s Raj Amin
Recent Videos
Niantic’s Shlachter – Augmented Reality is Soon To Be Everywhere – Not Just Gaming
Funny face filters and branded lenses have been a staple of Snap for years. It’s not fairly common for concert goers to add virtual images to their IRL experiences. And of course, people have been chasing around Pokemon in both the real and digital worlds for seven years. But Adam Shlachter, Head of Marketing, Strategic & Brand Partnerships […]
DIRECTV’s Groner: TV Needs Sophisticated Tech to Fix Frequency Problems
Drew Groner as senior VP, head of agency and client partnerships at DIRECTV sees it again and again. Whenever the company analyzes a linear TV campaign, roughly a third of households end up seeing the majority of ads. It’s not just you – frequency is a big problem. From DIRECTV’s end, the company is trying […]
Zimmerman’s Herman: Blockchain Promises to Save Brands Money in Multiple Ways
There have been some doubters when it comes to the potential impact of blockchain in the advertising business. Adam Herman, Executive Vice President, Chief Innovation Officer at Zimmerman Advertising is a big believer. Herman has been employing technology from the startup Blockboard for numerous clients’ campaigns. And thus far, the technology is saving them money […]
Italy Leans In To Cross-Screen TV Measurement
We have seen Joint Industry Committees (JICs) in Sweden and even now the US come together to try to crack cross-screen TV ad measurement. Now the industry in Italy is doing the same. In this video interview with Beet.TV, Andrea Conte, Director, Product Development & Data, Publitalia ’80 (Mediaset), explains how the market there is […]
FreeWheel Aims To Simplify Global Advertising With Interoperability And Scale
LONDON — The streaming TV ad business is going big and going global – and that means ad-tech vendors supporting it have to do the same. But how can the suppliers to this booming business continue to provide value to publishers and advertisers in the fast-changing sector? In this video interview with Beet.TV, Thomas Bremond, […]
I Did It My Way: Tubi’s Massoudi Prefers The Long Tail To The Water Cooler
Almost a decade after he co-founded Tubi, and despite selling to Fox for $440 million, Farhad Massoudi is happy not to have a smash hit. While subscription video services has boomed, many fuelling their growth with the pursuit of tent-pole productions, Massoudi is happy with niche, long-tail content. In this video interview looking back with […]
Carat’s Law Sees Optimism Amid Disruption On The Road To Cannes
With so many challenges out there facing marketers in the business environment, what is the outlook for advertisers and their agencies? Mike Law is heading to Cannes Lions with a spring in his step. In this video interview with Beet.TV, the US CEO of Carat, says disruption is driving better experiences and affection for marketing. […]
Artificial Intelligence Is Driving Debate About Ad Creative: Publicis Media’s Eric Levin
As marketers, agencies, media companies and adtech firms gather for this month’s Cannes Lions International Festival of Creativity, there will be more discussion about the role of artificial intelligence in the creative process of advertising. The explosive popularity of ChatGPT, a chatbot developed by tech startup OpenAI, has many people asking about the possibilities and […]
Experience Is Everything: FreeWheel’s Loria On Delighting Streaming TV Viewers
As consumer adoption of free ad-supported television (FAST) channels rises at a meteoric pace, it is crucial for industry stakeholders to ensure a uniform quality advertising experience across the diverse array of platforms. That’s the opinion of one executive whose software is helping TV networks move into the future. In this video interview with research […]
Branding and Performance Marketing Work Hand-in-Hand: Wavemaker’s Sharb Farjami
This year’s Cannes Lions Festival of Creativity includes a second round of refreshed criteria for the Media Lions awards to better reflect how significant upheavals in the media marketplace affect the way media buyers operate. This year’s festival comes as advertisers and agencies are adjusting to the effects of economic uncertainty on consumer behavior. “There is […]
Blockboard’s Wasserlauf: CTV Should Learn from Web Video’s Mistakes
Matt Wasserlauf, founder and CEO of Blockboard, sees the growth of connected TV advertising as a perfect money for the ad industry to undergo a necessary ad tech reset. He knows it won’t be easy. Having built and stewarded a previous startup through the early days of digital video advertising, Wasserlauf has seen what happens […]
Mindshare’s Gerhart Sees Swing From Pure Performance Ahead Of Cannes
It has always been billed as a festival of creativity. Could this year’s Cannes Lions embody that again, despite the “sciencification” of advertising? In this video interview with research analyst Joanna O’Connell taped earlier in May for Beet.TV, Adam Gerhart, Global CEO, Mindshare, says ad spend is still growing despite a challenging challenging environment. And […]
Loeb & Loeb’s Lee: Nobody is Ready For Digital Privacy Laws
Advertisers are not ready for a post-cookie world. They are confused about coming state privacy laws. And while there’s little change of a national privacy law this year, there are lots of reasons for ad tech companies to be worried this summer. These are just some of the big takeaways from the latest episode of […]
Culture, Creativity & Connection: Univision’s Speciale On Cannes & The Hispanic Graph
Sometimes it takes more than data points to really understand your audience. Case in point – TelevisaUnivision, the TV network serving Hispanic Americans, says many advertisers are still overlooking the unique advantage in appealing to this audience. In this video interview with research analyst Joanna O’Connell for Beet.TV, Donna Speciale, President, Sales & Marketing, TelevisaUnivision, […]
Lighten The Load: Warner Bros. Discovery’s Kazi Wants To Improve The TV Ad Experience
It is a country with some of the longest linear TV ad load in the world, how can new US streaming services keep viewers engaged? Huda Kazi wants to lighten the load. In this video interview with Beet.TV, Kazi, VP of Ad Technology & Operations at Warner Bros. Discovery, emphasizes the importance of compelling content […]
Climate Change Will Be Bigger Topic at Cannes: Good-Loop’s Amy Williams
The media and marketing industries are growing more mindful about their effects they have on the environment. While media companies and ad agencies may not spill deadly chemicals in waterways or strip-mine forests for minerals, advertising relies heavily on electricity that is mostly generated by burning fossil fuels. That’s where ethical advertising platform Good-Loop fits […]
Epsilon’s Cascisa: It’s Time to Rebuild the Ad Ecosystem for the Open Web
Rachel Cascisa, VP Platform Adoption Epsilon has been in ad tech for roughly 20 years. She knows thing were good, and are about to dramatically change. “We built an industry around third party cookies,” she said. “They were easy, and ended up being very lucrative for us.” The hope is that things continue to be […]
Currency Must Catch-Up To Measurement With Collaboration: iSpot.tv’s Muller
The last couple of years has seen a veritable Cambrian explosion of alternative TV currency and measurement systems – but the emerging evolution needs a helping hand before it settles down. That is the view of many industry executives who welcome the recent creation of a Joint Industry Committee (JIC) to iron-out ecosystem differences. In […]
Programmatic Deals Are Bigger Part of This Year’s Upfront: Horizon’s Samantha Rose
Automated buying and selling of television advertising this year is a bigger part of negotiations among advertisers, agencies and media companies during the upfront sales season. As marketers seek to secure ad placements on network television for the next year, programmatic deals are more prominent. “We’ve seen a pretty big shift this year with programmatic […]
Supply Chain Optimization Can Unlock Ad Insertion-Order Budgets: PubMatic’s Rajeev Goel
Adtech company PubMatic this month introduced a service called Activate to help marketers find the most efficient way to buy the advertising inventory of media companies with what’s known as supply path optimization (SPO). Activate lets media buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. […]
Teads’ Brown: Attention Can be a Proxy for Outcomes – But the Industry Needs to Get Prepared
Teads is leaning into measuring attention – for one simple reason – it drives results brands care about. While there has been a great deal of interest in tracking attention in the ad world, much of it has been focused on finding better ways to evaluate creative or media outlets. But through its research, Teads […]