Los Angeles-based Machinima, the fast-growing video gaming video site, uses YouTube as its primary publishing platform and gets nearly 130 million monthly video views.
In this segment from the Beet.TV Online Video Roundtable, Machinima CEO Allen DeBevoise explains the value of YouTube as a publishing and distribution platform. He also explains the value of interactivity in online Web video programming. He also talks about how Machinima is publishing on Facebook.
Questioning DeBevoise is co-moderator Peter Kafka of All Things Digital MediaMemo.