LOS ANGELES — Brand advertisers are increasingly asking Web sites and publishers to conduct "intent-to-purchase" studies that measure the success or failure of a Web video campaign. 

Break Media CEO Keith Richman tells Daisy Whitney in this week's New Media Minute how advertisers and publishers can use that data to improve their campaigns

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish this feature regularly on our pages.