With more than one million iPad's now in consumers' hands, a number of publishers are looking to serve up ads across those tablets and other mobile devices that are not in the Flash ecosystem, which is the standard for most video advertising.
One solution comes from mobile technology platform mDialog, which recently introduced real-time, dynamic ad insertion tools on mobile devices. For an update, we spoke with Greg Philpott, the company's founder and president in Las Vegas at the recent National Association of Broadcasters show.
The Toronto-based company falls squarely on the Apple side of the house in the hot-button topic of Flash-vs-HTML 5 as mDialog exclusively focuses on serving ads into non-Flash based devices, Philpott explained. "We provide a publisher ways to monetize through dynamic ad insertion. We figure out the right ad to insert into the right market at the right time," he said.
That can lead to higher CPMs and CPCs, which makes ad partners happy, he explained. mDialog customers include Pearson Publishing and Discovery Canada.
Daisy Whitney, Senior Producer