LAS VEGAS — Founded by three ex-Googlers, Howcast is the New York-based video production and distributor of "how to" videos on a wide range of subjects. 

Lately it has been creating campaigns for big marketers, seeking branded web video.   

GE has a giant "takeover" ad on the directory page of Howcast's YouTube channel, something we haven't seen on giant video sharing site, although it is not the first, a YouTube spokesperson tells us.(See the screen shot  below.)

The videos promote GE's health care business.   The company produced 45 videos for the campaign; we like this one:  How to Build Your Own MRI Machine.

At NAB last week, Beet.TV Senior Producer Daisy Whitney caught up with one of the three co-founders, Sanjay Raman, who spoke about the program the company did for GE.

Andy Plesser, Executive Producer

FULL PAGE TAKEOVER OF HOWCAST YOUTUBE DIRECTORY PAGE (below)

Howcast.youtube

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