LAS VEGAS–Alloy Entertainment, the producer of hit teen television programming, including "Gossip Girl" and "Vampire Diaries" films and books, is making a big expansion with its original Web programming, Sean Horvath told Beet.TV West Coast Bureau Chief Daisy Whitney at NAB earlier this month.

Sean tells us about the new shows, a new video player and advertising strategy. 

The company claims over 55 million monthly views of its sites, which include Channel One, a news site for young people.

More on Alloy's digital plans up on Tubefilter.  The Wrap has news about "red hot Alloy Entertainment"  — its hiring of NBC's VP for Comedy Gina Girolamo.

Andy Plesser, Executive Producer