SAN FRANCISCO — Los Angeles-based Break Media has found a growing business around Web videos targeting males 18-34.
Key to its success is the matching of good content with a smart distribution strategy, says Keith Richman, CEO of Break Media.
Last month, the company made a big expansion on the content side with the acquisition of FileFront, a gaming site.
Daisy caught up with Keith last month at our online video event. He says that success in digital media is a bit of "art and science," and publishers need to master both content creation and distribution.
Ben Fritz of The Los Angeles Times wrote about Break earlier this month.
Andy Plesser, Executive Producer