Twitter has a deep integration with NBC Sports for its Winter Olympics coverage. You can find Twitter throughout the site and on the "Olympics Pulse" page. This is the most significant media integration for Twitter to date, but is just one of many to come, according to Chloe Sladden who heads up media alliances for Twitter.
Beet.TV's Daisy Whitney caught up Chloe in Las Vegas last month at the NATPE convention. Chloe talks about the development of media alliances, plans for a media "developer" kit, the introduction of measurement tools for Twitter, and some best practices tips for television producers.
Tweeting in Taped-Delay Medium
In Thursday's Wall Street Journal, Sam Schechner and Amy Chozik wrote about how all the real-time social media around the Olympics might effect viewership of tape-delayed programming.
Update: New York Times' Brad Stone has a post about social media surrounding the Olympics.
Andy Plesser, Executive Producer