PALO ALTO, CA — Facebook has become the “ultimate tool for achieving viral distribution,”  says Ethan Beard, the director of the Facebook developer network in this interview with Beet.TV.

Beyond the video traffic emanating from simple viral sharing among members, media partners including  TVGuide and ABC Television are adding new features to help spread video more easily across Facebook and Facebook Connect, he explained in the second of our three-part interview with him. 

Daisy Whitney, Senior Producer