KickApps, social media platform provider, has begun to offer publishers a premium services tool for video publishing. The New York-based company is among the first companies to use Adobe's new open source media framework.

KickApps has raised $32 million and has 90 employees in five offices.  I caught up with CEO Alex Blum to talk about the value of video in social media and the solution his company is providing.

Andy Plesser, Executive Producer