Justin.tv has changed its user interface which it hopes will be easier for users to users. The company made the announced earlier today.
We have a little video demo created by Justin’s Evan Solomon.
More details from Josh Lowensohn at CNET.
Andy Plesser, Executive Producer
The in-brief news publisher Axios has been talking about launching a paid tier for a couple of years now. In November 2016, CEO Jim VanderHei told a conference such a tier could cost $10,000. Fast-forward to 2019, and VanderHei says a subscription scheme is still being tested, and could be coming soon. “We’re beta testing […]
If anyone understands what it’s like to work inside one of the walled gardens, it’s David George, who left Facebook as Head of Mobile Publisher Solutions just over a year ago. Now as the CEO of Pixability, he’s helping to expand the company’s data and machine learning platform from social media giants like Facebook and […]
Within the past year, Simpli.fi has moved into household-level advertising targeting and brought its digital advertising targeting strategies to OTT and connected TV. The company recently expanded its programmatic offering enabling real-time campaign optimization through an integration with FreeWheel Advertisers. OTT and connected TV “has been a huge rollout for us where we rolled out […]
Longtime advertising industry soothsayer Rishad Tobaccowala believes we’re all entering a third “connected” age that blurs the lines between advertising technology and consumer data rights. In a book to be published in early 2020 and in this interview with Beet.TV at the LUMA Partners Digital Media East event, he talks about why consumers should be […]
On the heels of its recent investment in OTT data specialist Tru Optik, TransUnion has acquired people-based marketing technology provider TruSignal. Both relationships will help to enhance TransUnion’s role as an “enabler” that helps map consumer identities in a complex, multi-platform world, says the Matt Spiegel, the company’s EVP of Digital Marketing Solutions and Head […]
Mapping consumer identities for the purposes of advertising targeting and attribution isn’t getting any easier in the face of rising privacy standards and consumer expectations. That’s in addition to the challenges TV programmers face in trying to stitch together their various viewing platforms, says 4INFO CEO Tim Jenkins. Finding a common ID across platforms for […]
The online advertising world is now navigating a set of seemingly contradictory trends. On the one hand, technology which pieces together the various parts of audience’s online identity is becoming important. Yet, on the other, regulation is now limiting some of the excesses of ad targeting. The digital marketing world’s arch deal-maker says that adds […]
The business of corporate investment isn’t quite like gambling, despite what can frequently be uncertain outcomes. But, for one former media agency boss who now is now part of a private equity company, the next gamble make in marketing is clear. “If I were a betting person, I would go long on identity,” says Laura […]
In addition to unveiling new and returning series, WarnerMedia used its UpFront presentation today to share case studies showing linear television’s impact on business outcomes and discuss its upcoming SVOD and AVOD services. “What I’m thrilled about is that we’re going to be showing a lot of results,” WarnerMedia President of Ad Sales Donna Speciale […]
TEGNA’s new partnership with Alphonso provides advertising campaign attribution across linear television and OTT “in one fell swoop” and enhances the local station group owner’s consultative sales approach, says VP of Sales Intelligence Jessica Daigle. “We’ve entered into a new era where people are not buying platforms. It’s not just TV is the only game […]
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