Vizu, a San Francisco-based start-up that has developed a means to measure the value of online video advertising, has raised an addition round of $6.8 million in venture funding.
Here at Beet.TV, we believe that the true value of online video advertising is not properly measured by either video views or clickthroughs. Yes, advertising rates are higher than display ads, but the experience is much more immersive. Let's hope these guys can prove it. .
Last year, we interviewed Vizu CEO Dan Beltramo about his company its and mission. We have republished the video today.
Andy Plesser, Executive Producer