Ensequence, a software company that provides interactive tools to video producers, has raised $22 million in new funding and is about to close on an additional $14.5 million, bringing its total raise to about $100 million, reports Rafat Ali on paidContent this morning.
We spoke with CEO Dalen Harrison last year and have republished the video today.
Andy Plesser, Executive Producer and Managing Editor
It is a country with some of the longest linear TV ad load in the world, how can new US streaming services keep viewers engaged? Huda Kazi wants to lighten the load. In this video interview with Beet.TV, Kazi, VP of Ad Technology & Operations at Warner Bros. Discovery, emphasizes the importance of compelling content […]
The media and marketing industries are growing more mindful about their effects they have on the environment. While media companies and ad agencies may not spill deadly chemicals in waterways or strip-mine forests for minerals, advertising relies heavily on electricity that is mostly generated by burning fossil fuels. That’s where ethical advertising platform Good-Loop fits […]
Rachel Cascisa, VP Platform Adoption Epsilon has been in ad tech for roughly 20 years. She knows thing were good, and are about to dramatically change. “We built an industry around third party cookies,” she said. “They were easy, and ended up being very lucrative for us.” The hope is that things continue to be […]
The last couple of years has seen a veritable Cambrian explosion of alternative TV currency and measurement systems – but the emerging evolution needs a helping hand before it settles down. That is the view of many industry executives who welcome the recent creation of a Joint Industry Committee (JIC) to iron-out ecosystem differences. In […]
Automated buying and selling of television advertising this year is a bigger part of negotiations among advertisers, agencies and media companies during the upfront sales season. As marketers seek to secure ad placements on network television for the next year, programmatic deals are more prominent. “We’ve seen a pretty big shift this year with programmatic […]
Adtech company PubMatic this month introduced a service called Activate to help marketers find the most efficient way to buy the advertising inventory of media companies with what’s known as supply path optimization (SPO). Activate lets media buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. […]
Teads is leaning into measuring attention – for one simple reason – it drives results brands care about. While there has been a great deal of interest in tracking attention in the ad world, much of it has been focused on finding better ways to evaluate creative or media outlets. But through its research, Teads […]
As the TV industry heads into what The New York Times has called its “$20 billion week“, the annual upfront ad sales season looks a little different. Traditionally, TV networks have used the May period to showcase their upcoming slate of content, in the hope of securing year-long ad commitments. But, while content is still […]
The TV upfront buying mechanism has already endured a pandemic and a recession in the past few years. Now, throw in inflation, economic figures that run the gamut, and a writers strike, and you’re left with a market that nobody has ever seen before, let alone predict. “The key word is uncertainty,” said Dave Campanelli, […]
In an undulating business environment, “agility” and “flexibility” have become key words for media buyers who are becoming used to digitally-empowered trading tactics. That poses a challenge to TV networks that have traditionally secured a large part of their year’s ad spend in May’s annual upfront season. In this video interview with Beet.TV, Charlie Holmes, […]
The dizzying changes in U.S. media and advertising technology can make it easy to forget that many people worldwide don’t have access to a basic education. Team Dayā, a not-for-profit group started by ad-tech executives, is working to build schools in lesser developed countries to help boost literacy as a key step in lifting people […]
The connected TV opportunity for brands keeps surging, in large part because consumption keeps growing exponentially. Those two trends should continue – assuming people can find the content they want to watch. Right now, that’s easier said than done-and may be getting tougher. “Inventory is always going to be a challenge,” Serge Matta, President at […]
MIAMI – Leaders can best inspire people by sharing their ideas in ways that have resonance among their colleagues. That can be challenging as more seek personal meaning and fulfillment from what they do at work. “The most important traits for a leader are, number one: vision, and having that clarity and being able to […]
As marketers head into another TV upfront ad sales season, this year effectiveness and efficiency are likely to be even higher on buyers’ shopping list. For Chris Harris, that boils down to finding the right audience. In this video interview with Beet.TV, Harris, VP, Advanced TV Ad Sales, AudienceXpress, explains the dynamics he is seeing […]
At this point, it may seem like “clean room” solutions have gained widespread understanding in the media business. But the tech, which allows for data collaboration while maintaining consumer privacy, still has a ways to go. In this video interview with Beet.TV at LUMA Partners’ Digital Media Summit, Noah Fenn, VP, Consulting Partnerships, Habu, explains […]
Cleaning up the digital advertising maze has been a five year journey for Omnicom According to Megan Pagliuca, Chief Activation Officer at Omnicom Media Group, the journey started with publishing lists of ad tech partners the agency didn’t want to work with. But that only got the company so far. Today, OMG only works with […]
Major buyers and sellers of television advertising this year formed a Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. A key goal is to set some common standards that make the media marketplace more efficient. “Standards are important to create innovation,” Mike Fisher, executive director of investment innovation at GroupM, said in […]
Too often, media buyers see potential customers as ‘users’ or targets.’ They forget that advertisers are in the business of telling stories to real people. That’s the assessment of Michael Piner EVP, Advanced Advertising Mediahub. “The idea here is, that we’re trying to get to humans. Not screens, not platforms. Humans,” he told Beet.TV. “Their […]
MIAMI – Motivating work colleagues to do their best is a key trait of a leader, and it can be challenging as organizations grow. “You have to be able to transition from being the owner — the one who knows it all — to being able to delegate and to foster that ownership in the […]
Rooster Teeth was supposed to own the YouTube ecosystem for gaming. Then the company was poised to build out an independent, viable subscription video service. Then the company was supposed to help AT&T learn gaming and Gen Z. Today, Rooster Teeth has evolved – or pivoted – to become a fan community for fans of […]
Major media companies and advertising agency holding companies this year formed a Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. A key goal is to eliminate the barriers among companies that want to protect the privacy of their customers while also finding ways to harness first-party data to make the […]