Gordon Crovitz, former longtime publisher of The Wall Street Journal, has partnered with Steven Brill and Leo Hindrey to create an e-commerce company for news publishers to charge for content. 

Crovitz was an attendee last week in California at the Journal's D: All Things Digital conference. In this interview conducted with Beet.TV, he explains that news brands can charge an audience of 10 percent of a site's monthly unique visitors for some premium content. That could have a big impact on their profit and loss, he says.

Steve Brill tells Zachary Stewart at the Nieman Journalism Lab at Harvard that the new company, Journalism Online, has lined up "a couple" of newspapers and will make more announcements within the month.

Over the weekend, Staci Kramer at paidContent reported on a private meeting with Brill, Crovitz and Hindrey and several large newspaper publishers.

This is one to watch.

Update: 6/3 Here is Peter Kafka's story and video interview with Crovitz.

Andy Plesser, Executive Producer