Brightcove, the Boston-based video publishing services company which provides video services to many U.S. newspapers, has published an analysis of consumption on 187 of its customer newspaper sites. 

The company finds that video streams on its customers' sites reached nearly 43 million in Q4 of last year, nearly triple the number of views the previous year.

In some heartening news for a beleaguered industry, the study found that nearly all the companies are monetizing their online video with advertising.  It is unclear how many are making a profit, but it is encouraging that advertisers are embracing advertising on newspaper video.

"Newspapers are monetizing video distribution. Nearly 100 percent of our newspaper customers are monetizing their online video with advertising. The dominant ad format is the 30 second pre-roll video ads with 300×250 companion banners and an increasing number of these customers are partnering with third-party ad networks to help sell and optimization yield on their video inventory."

Some of the major news organizations which use Brightcove are The New York Times, The Washington Post, The Boston Globe and the Orange County Register, and the San Jose Mercury News.

Here is my interview with Ann Derry, who heads video editorial operations The New York Times from earlier this year.  I interviewed her in Washington at a YouTube event.  She speaks about how The Times is embracing video.

— Andy Plesser, Executive Producer

Disclaimer:  Brightcove is a sponsor of Beet.TV