SAN FRANCISCO — Video, which is already a part of Facebook through the use of embeddable players and a few applications, will become more extensive and "social" with the release of the first Adobe Flash toolbox for developers, according to Josh Elman, Facebook platform manager.

Beet.TV caught up with him at the Web 2.0 Expo conference earlier this week.

Josh told us that Showtime's "The L Word" is a big hit on Facebook, garnering "tens of thousands of comments."  The L Word has more than 125,000 fans on the site.

Flash powers 12 of the Facebook's top 20 applications, he said.

Earlier this week, Facebook and Adobe announced the new developers' toolbox.

— Andy Plesser, Executive Producer

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