SAN FRANCISCO — Rich media on Facebook, exemplified by the CNN/Facebook Inauguration collaboration and simple games made by companies like Playfish, have made Facebook an increasingly multimedia experience. 

Adobe and Facebook announced the alliance earlier this week. The two companies are collaborating on tools to make the social site more media-rich.

Yesterday at Web 2.0 Expo Eric Eldon of Venture Beat interviewed Adobe’s Adrian Ludwig who
explains the collaboration and the opportunities for monetization for
Facebook, Adobe, and developers.

— Andy Plesser, Executive Producer