comScore has come out with a ranking of the fastest growing U.S. Web sites. As Erick Schonfeld points out in TechCrunch, some of the sites have grown as a result of mergers. Some, however, appear to be just plain popular. Break Media, the video network for young adult males, is on fire. comScore reports it is the fastest growing U.S. site.
In addition to getting all lads to watch videos, Break has been successful in creating branded content which has driven revenue. Earlier this week, Break announced the development of an in-house production operation to create branded entertainment. Mike Shields over at Mediaweek has the details.
Here is our interview with Break's Andrew Budkofsky who visited with us last year to talk about Break's branded advertising initiatives.
— Andy Plesser, Executive Producer