The New York Times announced today that it has launched a new widescreen video player, a redesigned video library and a “most viewed” feature. Brightcove 3, the new Brightcove technology, powers the player.

Video and Television Editorial Director Ann Derry, who Andy recently interviewed at The New York Times building, says the new player will have a black background, a 16:9 format and the capacity for a future high-definition channel.

The New York Times produces more than 100 videos per month, and the new player will help The Times meet the increasing demand for online video from both consumers and advertisers by integrating visual storytelling more deeply into the site. The video players will be available across the online destination–on home page, article pages, blogs and in the video–as well as on multiple platforms, including TiVo and JetBlue in-flight entertainment.

“We assume it can be anywhere. And if it’s going to be anywhere, we want it to look good,” Derry says.

Kelsey Blodget, Associate Producer