Jeremy Allaire, Brightcove Chairman and CEO, visited Beet.TV recently to demonstrate the new platform.  It uses a new kind of dynamic delivery which adjusts the bitrate to the viewers’ bandwidth.   

Brightcove 3 has enhanced workflow functionality, which is appealing to big publishers.We understand that some big publishers will announce using the platform over the next few days.

The new solution provides a three-tier offering geared for small, medium and enterprise-sized customers.  The three tiers offer different pricing schemes and publishing control tools.  As Brightcove had been geared toward bigger publishers, the new lower-end service might appeal to many smaller companies and institutions for which is cheaper and easier to use, we are told.

Andy Plesser, Executive Producer

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