Google recently released a new set of webmaster tools which provide smaller sites the ability to optimize search and communicate with Google directly from the dashboard of a site’s hosting company.

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Google has signed up several hosting companies which have started to
integrate the tools. These include Go Daddy, IPOWER, StartLogic, PowWeb
and Strato.  A Google spokesperson tells Beet.TV that several other
companies are expected to sign up.

Adam Lasnik, Google’s Search Evangelist, tells Beet.TV in this
interview that these new tools provide smaller Websites with the tools
which had been previously the domain of big sites.

This is the first of three interviews we will publish with Adam. 

Last month, we visited the Googleplex.  Below is our little travelogue.

Andy Plesser, Executive Producer