The Third Act, the newly formed branded content arm of mega advertising agency Digitas, launched the second season of The Smart Show for Holiday Inn Express last week.

To learn about branded online video content and how The Smart Show is shaping up in its second season, I visited  Digitas VP/Creative Director Ben Jones at the Digitas New York office.

The Third Act’s distribution partnership with TripAdvisor could significantly expand the show’s traffic.

It will be interesting to watch how Web video is providing opportunities for big interactive advertising agencies to create digital, branded content. is publishing the show on an embeddable flash player.

Disclaimer: The Holiday Inn and The Smart Show presently sponsor Beet.TV. Blip.TV publishes our videos and sells ads into our video streams.

–Kelsey Blodget, Associate Producer