Google announced today that it has made its free Webmaster Tools available to qualifying hosting companies worldwide. International webmasters now have the means to make their sites–and web videos–more "Googlable."

Google Webmaster tools can generate video site maps that make a site’s videos and metadata searchable in the Google Index. R.J. Pittman described how video site maps work in his interview with Andy last month.

Google’s introduction of Universal Search in May has made it even
easier for users to find and watch videos online. The new search system
blends text results with videos and images so that users can watch a
clip without being redirected to another site, a concept similar to the the one behind SeeqPod
Playable search, which I recently blogged about.

Kelsey Blodget, Associate Producer