SplashCast widgets are propagated in social networks for a number of entertainment and media companies.  Michael Berkley, CEO of the Portland-based company told me about how widgets are spread.  He says that an install base of 10,000 users is critical.

His company has a deal with SonyBMG for 20 widget channels.  The two companies share revenue on a 50/50 basis.  Below is the Usher channel.

— Andy Plesser

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