Gigya is powering widgets for over a thousand online publishers, including video producers. As publishers seek to get content distributed, widgets are essential. Gigya’s widgets get 128 million unique users per month.  It’s an enormous base.

More than just distributing widgets, the company is offering analytics so publishers and advertisers know how media is being consumed.

I spoke with Gigya’s Ben Pashman at Advertising 2.0 in New York last week.

— Andy Plesser