Current TV has growing online video audience, but numbers are still modest. The cable/satellite network launched a separate online presence in October. According to the latest Nielsen Online data, the site had 513,000 unique visitors in April and 166,000 video streams viewed.
The video streams were up from 99,000 in March. The low traffic may be part of the challenge the Al Gore-backed media company is having in building revenue.
Note: Nielsen numbers are not the same as the company’s internal traffic numbers which have been significantly higher in past months.
For an explanation of how Current is building its online community, I spoke with Robin Sloan. Current’s New Media Futurist. We chatted earlier this month at Digital Hollywood.
— Andy Plesser