For videos to be successfully found through search, they need to build a following first, says 
Pete Kocks, the president of Truveo, the San Francisco-based video search unit of AOL.

Similar to the way that text search engines track the popularity of pages and indexes them accordingly, video search engines like Truveo monitor what  is popular. The popularity of clips effects how high they place in results pages. 

Using proper metadata and correct RSS classification are important.  But building a following, as in successful blogging, is key, Pete told me in this interview conducted on Tuesday at the Beet.TV executive summit in Washington.

Pete and other leading executives in video search will gather for a summit in San Francisco next week to sort out this important area.  Great line-up. I wish Beet.TV could be there.   

Time Warner Crew at Beet.TV’s Executive Summit

Below is Pete along with Sandy Malcolm, Executive Producer of  Both were participants at our first ever event held at the Embassy of Finland.


— Andy Plesser