Moving big video files around the net is an expensive proposition for online video publishers. Some giants like Google and Microsoft have their own network of servers around the globe. Most publishers of online video buy services from companies called Content Delivery Networks (CDN’s) including Akamai and Limelight.
BitTorrent, the San Francisco-based software and video services company, launched a few weeks back a new offering to publishers who use traditional their existing CDN system along with the BitTorrent P2P platform.
Ashwin Navin, president and co-founder of BitTorrent said that this hybrid mix will bring profitability to publishers who stuck with big big bandwidth bills. The new program is called DNA. I caught up with Ashwin at the NewTeeVee conference in San Francisco earlier this month.
Whether this blend from BitTorrent is widely accepted is tough to say, but surely P2P will be a big part of the delivery on online video in 2008.
— Andy Plesser