The New York Times is expanding its online video offerings by creating
syndication deals with independent content producers. Last month, it
brought the Bloggingheads to the paper’s
In the latest development, it has an agreement with Purple States
TV for a series of about a dozen segments on the presidential primaries
leading up to Super Tuesday on February 5.
The segments will appear
on the op-ed pages beginning on December 19, a spokesperson for The New York Times told Beet.TV
Purple States TV is the brainchild
of Cynthia Farrar, a
faculty member at
Director of Urban Academic Initiatives. She has a background in
television, having consulted to MacNeill Lehrer Productions. She is on
leave from Yale and is serving as CEO of the upstart content company.
The privately-funded business headquartered in New Haven, with editing facilities in Manhattan,
has selected five non-journalist "citizens" to interview candidates
in the key primary states of Iowa, New Hampshire and
They are from various political persuasions: a Republican, Democrat,
libertarian and independent. They travel together with a two-camera crew.
A total of 14 in the entourage for this new kind of "reality TV."
In addition to the deal with The Times, Purple videos will air in Iowa on WHO-TV, in South Carolina on WIS TV and on KNBC TV in LA
Purple States has been pretty much under the radar, but a number of the videos
can be seen on Blip.TV I’ve
posted an interview with Mike Huckabee above.
— Andy Plesser