Rob Norman is the head of online advertising buying for the entire WPP network, a job of vast responsibility and influence.
I interviewed him at the paidContent conference in Manhattan today where he was a panelist. Rob has a lot to say about online video advertising and the range of environments for ads and related CPM’s.
He is keen on video in applications, including Facebook and sees this is a big opportunity. He is enthusiastic about VideoEgg, in which WPP has an investment. There is a story about this topic in ClickZ.
— Andy Plesser