Fora.TV, is a bit of an amalgam of C-SPAN and YouTube: a vast collection of authoritative academic, government, NGO and business conferences, speeches and summits from around the globe.
Health care is a substantial channel on Fora, and Pfizer has just come on board as the channel sponsor. It’s the first sponsor for Fora.
We think for image-conscience companies like Pfizer, being associated with such authoritative content is a big plus. As we figure out the commercialization of niche Web video, the sponsorship model is the way to go.
Here’s the Wall Street Journal’s Lee Gomes with a very interesting take on the sector and Fora.
William Randolph Hearst III is the principal investor in the company.
I caught up with Fora founder and CEO Brian Gruber in his San Franicisco office a few weeks back. Brian is a former senior executive at C-SPAN and ZDTV.
— Andy Plesser
Grab the embed code of my interview with Brian.